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Case study

Iceland Penny Lane

Iceland Foods Limited, one of the UK’s fastest growing food retailers with over 800 stores nationwide, sought to reduce operational costs and improve its environmental footprint across a number of The Food Warehouse sites – its larger store concept with over 150 locations. As part of its ongoing commitment to sustainability, Iceland identified 19 sites – one core site and 18 The Food Warehouse sites – for a rooftop solar system rollout. The initiative is designed to secure long-term savings, support its corporate social responsibility (CSR) goals, and provide greater resilience against fluctuating energy prices.

2

Weeks Installation Time

17,552

kg Of Carbon Saved Annually

82,842

kWh Annual Energy Generation

88

kW System Size

Iceland logo, solar energy project with Shawton energy

Project Details

Iceland Penny Lane

Delivering a large-scale rooftop solar rollout across 19 of Iceland’s sites posed a complex logistical and operational challenge – with each site’s structural differences and energy demands needing to be considered.

Maintaining uninterrupted retail operations during installation was critical, with tight timelines and the need to avoid customer disruption adding further complexity.

As the first food retailer globally to sign up to the Amazon Climate Pledge – a commitment to be net-zero by 2040, a decade ahead of the Paris Agreement’s 2050 target – Iceland needed a delivery partner that could match its ambitious sustainability targets with technical precision and speed. The business needed a large-scale solar energy solution that was both cost-effective and tailored to the specific needs of each location.

Multi-site solar PV installation

Minimal disruption

18 installations

The Process

01 Bespoke Turnkey Solution

Following a competitive tender process, Iceland appointed Shawton Energy to deliver rooftop solar installations across The Food Warehouse estate.

02 Installation Plan

Shawton Energy was selected due to its professional presentation, proven track record with multi-site installations, and ability to deliver a fully integrated, turnkey solution. The first installation took place at the pilot site – Iceland Penny Lane in Wavertree, Liverpool. The 80kW system is estimated to save the retailer over 17,500 kg of CO2 annually.

03 Future Goal

With this successful deployment at Penny Lane complete, the remaining 18
installations will be delivered in three structured phases to ensure consistency,
efficiency, and minimal disruption to store operations

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